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That's a pretty huge delta, and one that illustrates how much more chance there still is in SEO vs. pay per click. SEO has 20X more traffic chance than pay per click on both mobile and desktop." Rand Fishkin, Now that we've established why you ought to be providing totally managed SEO services to your customers, it is very important to note that using SEO services in-house can be extremely taxing on your time and resources.
What are SEO Resellers? An SEO reseller is a company or company that offers search engine optimization services to their clients. However, rather than fulfilling these services internal, the firm instead farms out the work to another business (a white label SEO company) to complete, and brands the services as their own.
However, this can be a very costly choice as an average wage for a competent entry-level SEO expert will cost you over $60,000 dollars annually (source). Source is not an option for many firms. Hire a Consultant, If hiring your own in-house SEO specialist is not practical, the next option would be to work with an SEO consultant for your service.

More About Questions to Ask Yourself When Choosing a White Label SEO
Partner with a White Label SEO Service Provider, A more cost-effective option is to use one of the SEO reseller strategies from a white label SEO company. For many factors (hint: think economy of scale), services supplied by a white label SEO business can be had at a portion of the expense of making use of a specific SEO expert or by working with an in-house SEO specialist.